Strategic, buyer-led consultancy designed to help beauty, skincare and wellness brands strengthen their positioning, refine their product strategy and approach retail growth with greater commercial clarity.
With over 20 years of buying experience, I help founders understand what retailers are really looking for and how to build brands with long-term commercial potential.
Consulting Power Hour
One hour. Commercial clarity.
A focused 1:1 consultancy session designed to help beauty founders navigate the challenges of building a commercially viable brand.
Whether you need guidance around retail readiness, pricing, product assortment, positioning or growth strategy, the Power Hour provides honest, strategic insight tailored to your brand and stage of business.
As a former Buyer, I bring the perspective many founders never get access to, helping you understand how your brand may be perceived through a retailer’s lens.
Areas we may explore:
- Retail readiness
- Brand positioning
- Product assortment
- Pricing strategy
- Launch planning
- Buyer expectations
- Commercial growth opportunities
What’s Included:
- 60-minute 1:1 video call
- Pre-call questionnaire to focus our time
- Summary email with key takeaways and action steps
Brand Positioning & Retail Strategy
Build a Brand Retailers Can Understand and Customers Can Connect With
In today’s saturated beauty market, strong aesthetics alone aren’t enough. Buyers assess whether a brand has clear positioning, commercial relevance and a compelling reason to exist within the category.
I help founders refine their proposition, strengthen their market positioning and develop a clearer retail strategy that supports long-term brand growth.
Consultancy support can include:
- Brand positioning
- Customer clarity
- Retail strategy
- Competitive landscape review
- Product architecture
- Commercial proposition refinement
Many brands struggle not because the product isn’t good but because the positioning lacks commercial clarity.
product Range Planning & commercial Development
Create a Product Range with Commercial Potential
Product assortment plays a significant role in how Buyers evaluate a beauty brand. From launch structure and pricing architecture to category balance and long-term scalability, every product decision influences commercial viability.
I help founders refine their range strategy to ensure their assortment supports both customer appeal and retail opportunity.
Consultancy Support Can Include
- Launch assortment planning
- Hero product identification
- Product architecture
- Pricing alignment
- Range refinement
- Commercial product strategy
A bigger product range doesn’t always create a stronger retail opportunity.
Retail Readiness Consultancy
Prepare Your Brand for Retail Conversations with Confidence
Approaching retailers without the right commercial foundations can lead to missed opportunities and unnecessary setbacks.
With extensive buying experience, I help founders understand how Buyers assess brands and what may influence ranging decisions, from pricing and margins to positioning, assortment and long-term potential.
Consultancy Support Can Include:
- Retail preparation
- Buyer-facing brand clarity
- Product range evaluation
- Pricing review
- Commercial feedback
- Retail growth strategy
Retail success starts long before the buyer meeting itself.
no sure where to start?
Whether you’re preparing for launch, refining your proposition or planning your next stage of retail growth, consultancy sessions are designed to provide honest, commercially focused guidance tailored to your brand.
Prices
Projects are quoted individually, depending on the level of support and deliverables required.
The fee for the Consulting Power Hour is £250, which is payable in advance to confirm your booking.