I’m Michelle Collacott, the Founder of Fresh Faced Beauty Consultancy.
After more than 20 years in the beauty industry, primarily in senior Buying roles, I’ve spent my career evaluating brands, reviewing products and understanding what makes a beauty business commercially successful.
Having sat on the other side of the table, meeting founders and making ranging decisions, I understand first-hand how competitive and often overwhelming the retail landscape can feel for emerging brands.
What sets my consultancy apart is simple: I don’t just understand retail, I understand how Buyers assess brands commercially. From pricing and positioning to product assortment and long-term potential, I know the questions Buyers ask, the red flags they notice and the details that can influence decision-making.
I created Fresh Faced Beauty Consultancy to provide the kind of honest, strategic and commercially focused guidance that many founders never get access to, combining real retail insight with practical support tailored to growing beauty brands.
I’m passionate about helping founders refine their proposition, strengthen their retail readiness and build brands with both creativity and commercial viability in mind.
Whether you’re preparing for your first retail conversation, refining your range or looking for greater strategic clarity before your next stage of growth, I’m here to help you move forward with confidence.
If you’re ready to take the next step for your brand, I’d love to support your journey.