About us

I’m Michelle Collacott, the Founder of Fresh Faced Beauty Consultancy.

With over 20 years’ experience in the beauty industry, most of it spent in senior Buying roles, I’ve worked closely with brands of all sizes, from global names to independent start-ups. I’ve seen first-hand what it takes to get products onto shelves, stand out to Buyers, and succeed in an ever-changing retail landscape.

Now, through Fresh Faced Beauty Consultancy, I help beauty founders confidently take their next step into retail. Whether you’re preparing for your first pitch, refining your product range, or navigating the realities of working with retailers, I offer straightforward, strategic support grounded in real industry insight.

I created this consultancy to be the resource I wish so many brands had access to, someone who gets the beauty space, speaks the language of Buyers, and can help you make informed, confident decisions for your brand’s growth.

If you’re ready to get retail-ready, I’d love to support you on that journey.