At Fresh Faced Beauty Consultancy, we support beauty & wellness brands in creating standout products, clear market positioning, and authentic customer experiences. With over 20 years of buying expertise and deep industry insight, we help you connect with your audience, and grow.
Defining Brand Strategy & Positioning
Create a brand that stands for something, clearly, confidently, and with purpose.
In an oversaturated market, clarity is everything. We help you define your brand’s DNA, so you can confidently communicate your message, connect with your ideal customer, and grow with intention.
Service options include:
- Brand Discovery Workshop: Uncover your mission, vision, values, and why you exist beyond the product.
- Customer & Competitor Insights: Deep dive into your target audience and market landscape.
- Positioning Statement: A concise articulation of what you offer, to whom, and why you’re different.
- Brand Personality & Tone of Voice: Defining how you speak and show up across all touchpoints.
- Brand Pillars & Messaging Framework: Core themes and messaging prompts to guide marketing and comms.
- Audit of Existing Materials: Packaging, website, social, and more – reviewed for alignment with your brand strategy.
Why it matters: A strong brand strategy helps you:
- Stand out in a crowded market
- Build trust with retailers and consumers
- Communicate consistently across platforms
- Make decisions faster and with more confidence
Ideal for: New brands, founders pre-launch, or growing brands ready to refine their identity.
Range Planning & Product Development
Turn your product ideas into a cohesive, commercially successful range, without the overwhelm.
Whether you’re launching your first product or expanding your line, our range planning and product development service helps you make confident, strategic decisions grounded in industry expertise and consumer insight.
Service options include:
- Assortment Strategy: Define the right mix of products by category, format, and price point based on trends, gaps, and customer demand.
- Product Roadmap: A staged plan for launches aligned with business goals, seasonality, and marketing calendar.
- SKU Rationalisation: Evaluate your existing or proposed SKUs to reduce duplication, increase efficiency, and maximise shelf impact.
- Formula & Ingredient Guidance: Consumer-driven input on textures, claims, ingredients, and sensorial preferences.
- Packaging & Format Direction: Recommendations based on retail requirements, sustainability goals, and unboxing experience.
Why it matters:
- Avoid launching “nice to have” products and instead focus on what makes your range unique.
- Maximise commercial viability and product success with a Buyer informed point of view.
- Save time and reduce costly mistakes during development.
Ideal for: Emerging beauty brands, product-led founders, or any team launching a new range
Consulting Power Hour
One hour. Total clarity. Expert advice you can action immediately.
Got a question you’ve been stuck on? Whether it’s product strategy, brand positioning, pricing, or preparing for a retailer pitch, this one hour intensive session is your chance to get expert guidance tailored to your needs.
Perfect For:
- Indie beauty and wellness founders needing a sounding board.
- Brands preparing for retail conversations.
- Quick-fire product or range feedback.
- Getting unstuck on a specific challenge (pricing, assortment, packaging, etc.)
What’s Included:
- 60-minute 1:1 video call
- Pre-call questionnaire to focus our time
- Summary email with key takeaways and action steps
Common Topics:
- “Does my range make sense to a Buyer?”
- “How should I price this product?”
- “Are my USPs clear?”
- “What’s missing from my product line-up?”
- “How do I turn this trend into something on-brand?”
Prices
Projects are quoted individually, depending on the level of support and deliverables required.
The fee for the Consulting Power Hour is £250, which is payable in advance to confirm your booking.
Fresh Faced Beauty Consultancy 